IMC incorporates every form of communication to customers and includes the price of the product (that might create the perception of quality and exclusiveness), where the product is located or purchased, how attractively it is displayed, advertising across multiple platforms, how the product is labelled and packaged, direct marketing, sponsorship and public relations. Until the late 1980s, promotion was mostly confined to advertising, sales promotions, direct marketing and public relations. Look up your County Point of Contact for more information or contact the CDSS Housing and Homelessness Division to learn more about how to connect with your local program."Integrated Marketing Communication (IMC) is a relatively new concept in marketing and corporate strategy and is arguably the major communication development of the last decade of the 20th century. The Housing and Disability Advocacy Program is administered locally. The Budget Act of 2022 appropriated an additional $175 million for HDAP over multiple years inclusive of $150 million in one-time, match-exempt funds in addition to the ongoing, annual appropriation of $25 million with a dollar-for-dollar match requirement. The Budget Act of 2021 appropriated $175 million for HDAP over multiple years inclusive of $150 million in one-time, match-exempt funds in addition to the ongoing, annual appropriation of $25 million with a dollar-for-dollar match requirement. The program required a dollar-for-dollar grantee match. In FY 2019-20 HDAP was established as an ongoing program with an annual appropriation of $25 million. The 2017-18 California State Budget Act included an appropriation of $45 million, available over three years beginning Jthrough June 30, 2020. 19-104 and All County Welfare Directors Letter dated September 13, 2021. For more information about program eligibility, please review All County Letter (ACL) No. Amongst those who are eligible, funded programs should prioritize individuals or families who are experiencing chronic homelessness or homelessness and rely most heavily on government-funded services. Department of Housing and Urban Development (HUD) and defined in 24 Code of Federal Regulations (CFR) section 91.5. For HDAP, the CDSS defines “chronically homeless” and “homeless” according to the definitions used by the U.S. HDAP targets individuals who are experiencing homelessness and who are likely eligible for disability benefits. More information about participating HDAP grantees is available in CFL 21/22-75. Housing-related financial assistance and wraparound supportive services provided by HDAP include but are not limited to: interim shelter assistance, rental assistance, housing navigation, case management, security deposits, utility payments, moving costs, legal services, and credit repair.Īs of Fiscal Year (FY) 2021-22, fifty-seven (57) counties and two tribal agencies are participating in HDAP and each program is tailored to meet the needs of the local community. HDAP has four core requirements: outreach, case management, disability benefits advocacy, and housing assistance. The Housing and Disability Advocacy Program (HDAP) was established in 2016 to assist people experiencing or at risk of homelessness who are likely eligible for disability benefits by providing advocacy for disability benefits as well as housing supports.
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